Penetration Pricing Strategy on Atlassian Marketplace

Start by employing penetration pricing to establish a foothold in the Atlassian Marketplace. Offer apps at competitive prices to attract customers and build trust. Over time, carefully increase prices annually, adjusting by 0–200% as necessary, based on market demand and perceived value.

If executed correctly, you’ll shift to a model where price becomes secondary to customers who prioritize the value your app delivers. By strategically targeting a niche audience of 50–100 high-value customers, you can generate enough recurring revenue to cover all living costs through Atlassian Jira Cloud apps. https://atlassian-revenue.i4ware.fi/